This book addresses all aspects of the creative process, including choosing a package format, colours and materials, final finishes, and special considerations such as awkward objects and unique display considerations. As with the previous books in the series, it also offers case studies in the back half of this book with the text focusing on why specific colours, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and the client were.

About the Author

Steven DuPuis is president and creative director of DuPuis, an innovative strategic branding firm with offices in Los Angeles, Chicao, and Berlin. His firm specializes in branding and package design.