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Books » Nonfiction » Social Sciences » General

The Long Tail

Why the Future of Business Is Selling Less of More

By Chris Anderson

The Long Tail

$51.99 $46.95   Save $5.04 (10%)
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Format:Hardcover, 238 pages
Other Information: Illustrated
Published In: United States, July 2006
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Anderson presents a discussion about the economics of abundance--the rise of the niche--as the cost of reaching consumers drops dramatically and markets shift.

Publisher: Hyperion Books
ISBN:1401302378
EAN:9781401302375
Dimensions: 25.07 x 15.54 x 2.21 centimeters (0.46 kg)

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Reviews
5 of 5 Stars! – Customer review on 21/06/2009

This is now one of my favourite books on economics and marketing from a person who is in neither industry. Chris Anderson explains how the internet is changing and challenging the traditional business model of the retail outlet and the rewards of paying attention to your niche.

After reading this, I challenge you to not start recognising Long Tail patterns everywhere.
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