About the Author

Tim Phillips has been a freelance journalist since 1990, writing about business, technology, social change and innovation. He has written for the Wall Street Journal Europe, the International Herald Tribune, The Times, the Sunday Times, the Observer, the Independent and the Daily Express among others. For two years he was a technology and Internet columnist for the Guardian. Tim is also the author of Beat the odds: Winning ideas for smart gamblers (978 1 904902 66 9), Scoring Points: How Tesco is Winning Customer Loyalty (978 0749447 52 6); Knockoff: the Deadly Trade in Counterfeit Goods (978 0749449 41 4) and Not One of Us: The Trial that Changed Policing in Britain for Ever (978 1852429 09 6).