This edition offers a comprehensive coverage of the Study Design and takes account of recent changes in the media, including the rise of Web 2.0. The book is rich with student activities and practical examination advice. Includes: the ethics of new media; updated material on the documentary form to accommodate the popularity of this form in commercial media; updated information on changes to the Australian media industry and ownership and to Australian media organizations; new images and material on the teaching of narrative; a continued emphasis on Australian film texts, with recent examples; new texts as examples in the area of Social Values; an updated chapter on media influence, reflecting the increasing sophistication of this Area of Study.