Budget: A portion of $8,000.00 marketing and publicity budget.
Galleys: Print and PDF galleys will be available.
National, Regional, and Market Specific Advertising: Prominent,
recurring advertising in various strategic press outlets, both in
print and online.
Print/Online Media Campaign: We aggressively promote our titles and
are always seeking out ways to garner attention, using both
traditional means such as creating trailers and sending press
releases and review copies to key media outlets and influential
reviewers, but also creating custom marketing strategies unique to
each release. These efforts have resulted in coverage across an
array of media outlets including AV Club, Boing Boing, The Chicago
Tribune, Comic Book Resources, The Comics Beat, The Comics Journal,
The Comics Reporter, Newsarama, Publishers Weekly, and many
more.
Social Media Campaign: Our web and social presences are distinct
and continuing to grow. We have a recently re-branded 2dcloud.com
website that not only functions as a locus for our direct sales and
artist and publisher information, but also has exclusive content to
drive additional traffic to the site. In terms of our social
presence, we are active on all major channels: Facebook
(facebook.com/2DCLOUD with over 650 likes), Twitter (@2dcloud with
over 1,050 followers), Tumblr (2dcloud.tumblr.com, with over 900
followers), and most recently, Instagram (instagram.com/2d.cloud).
A specific social media campaign for the title will incentivize
fans to `take a selfie’ with the poster included in the book.
Artist Self-Promotion: In addition to our marketing and publicity
efforts, our artists are also actively engaged on social media and
in touring with fellow 2dc artists whose releases we’ve paired for
each season. In this instance, Blaise will be touring extensively
with fellow 2dc authors, Austin English and Andrew Burkholder.
Throughout their touring, they will be composing a collaborative
book, which they will be sharing peeks of, via social media, while
on tour. Larmee also maintains a website where he showcases some of
his work (blaiselarmee.com), and he offers previews and additional
information about his showings and events on his tumblr page
(davidhockney.tumblr.com/).
General Tour Info: 2dcloud and Blaise Larmee will be launching
Mirror Mirror 1 at the Toronto Comic Arts Festival (TCAF), which
runs May 14-15, 2016. TCAF is a hugely influential festival and an
important stop during the spring tour circuit for many cartoonists.
This week long celebration of comics and graphic novels and their
creators, culminates in a two-day exhibition and vendor fair
featuring hundreds of comics creators from around the world. Other
Festival events include readings, interviews, panels, workshops,
gallery shows, art installations, and much more. Since 2009, TCAF
has been held at Toronto Reference Library in Toronto, Canada, and
presented by Toronto Public Library.
Blaise Larmee (b. 1985) is an American cartoonist, critic, publisher, and artist, best known for his 2010 graphic novel Young Lions, his webcomic 2001, and his larger than life tumblr presence. His 2014 comic Comets Comets was included in the Jonathan Lethem edited Best American Comics 2015.
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