Meetings, Expositions, Events and Conventions
An Introduction to the Industry
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|Format:||Hardback, 544 pages|
|Other Information: ||Illustrations|
|Published In: ||United Kingdom, 03 September 2004|
For courses in meeting, event, exposition and convention planning and management. The expansive growth of the meeting, exposition, event and convention (MEEC) industry within the hospitality industry, communities and college curricula, demands this current, comprehensive introduction to the various segments of the MEEC industry. This broad overview takes advantage of the expertise of many active industry experts. It is the most up-to-date text available and covers a wider range of MEEC topics than any other book on the market.
Table of Contents
1. Introduction to the Meetings, Expositions, Events, and Conventions Industry. 2. Planning, Organizing, Directing, and Control in MECC. 3. Meeting, Exhibition, Event, and Convention Sponsors. 4. Meeting and Convention Venues. 5. Exhibitions. 6. Special Events Management. 7. Food and Beverage. 8. Destination Management Companies. 9. Service Contractors. 10. Program Planning. 11. Convention and Visitors Bureaus. 12. Legal Issues in the Meetings, Exhibitions, Events, and Conventions Industry. 13. Directing the Future of Convention and Meeting Technology 14. International Issues in MEEC. 15. Putting It All Together.
About the Author
George G. Fenich, Ph.D. was a practitioner in the hospitality industry before joining academe in 1985. He is a Professor in the Lester E. Kabacoff School of Hotel, Restaurant, and Tourism Administration at the University of New Orleans. His doctoral dissertation entitled "The Dollars and Sense of Convention Centers" is one of the seminal works on the subject. Dr. Fenich has written over 25 articles in academic journals and has made almost 75 presentations at national conventions, including those of the Professional Convention Management Association, the International Association of Convention and Visitor Bureaus, and the Association for Convention Operations Management.
|Dimensions: ||24.28 x 18.29 x 2.57 centimeters (0.91 kg)|