An innovative new textbook which brings together a comprehensive collection of primary source material for all those studying the media at university and pre-university level. Extracts include a range of texts from academic and non-academic works including journalism and writings on film, television and popular culture. Each extract in the book is accompanied by commentary which places the writing in its historical and critical context. The editors discuss the significance of each piece of writing and they identify key theoretical terms and positions and explain its importance for Media Studies.

Table of Contents

Introduction Part 1: Textual Analysis: Image analysis, Narrative, Genre, Representation, Intertextuality, Realism, Ideology Part 2: Audiences: The Nature of Audiences, Researching Audiences, Measuring Audiences, Audience Participation, Gendered Consumption, The Effects Debate/Moral Panics, Segmentation, Fandom Part Three Media Institutions: Ownership issues, Regulation of the media, Bias, Propaganda and Truth?, Public Service Broadcasting, New Technology and Convergence, Globalisation and Cultural Imperialism, Alternative Media