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Marketing Research (Aust)
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Books » Business » Management » Science

Marketing Research (Aust) http://www.fishpond.co.nz/Books/Marketing-Research-Aust-Hall-Malhotra-Oppenhe/9780733970047

By Hall Malhotra, Oppenhe

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Format:Paperback, 912 pages
Release Date: 16 December 2005

Based on an applied and managerially focused approach; this third marketing research textbook; integrates Australian and New Zealand, research and examples in every chapter.

Publisher: Addison Wesley Longman Australia Pty Ltd
ISBN:0733970044
EAN:9780733970047
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