Table of Contents

Chapter 1: Perception IS Reality, What Really Makes the Markets Tick; Chapter 2: Billion Dollar Bonfires: The Ash-Cloud Ending to the Sad Show "Miss-Perceive"; Chapter 3: Better Eyeglasses: The Revolutionary Prescription for Corrected Market Vision; Chapter 4: The Markets' Symbolic Power: Get What You Want, Not What You Need; Chapter 5: Psychological Capital: The Asset which Breeds Cash; Chapter 6: If It is Only Probability, Then why do Poker Players Wear Sunglasses?

About the Author

Denise Shull founded ReThink Group, a risk and performance advisory consulting firm. A globally recognized trailblazer, she combines insights from 25 years in the real world of markets, neuroeconomics, and psychodynamic psychology into a radical theory that gets rave reviews. A former member of CME Group, today she belongs to the Association for Psychological Science, the Society for Neuroeconomics, and the Social and Affective Neuroscience Society.