Contents
Foreword

Part I: Introduction to Assessing Business Opportunities
Assessing Business Opportunities: An Overview
Strategic Management and Planning
Part II: External Analysis
Market Demand Analysis
Competitive Analysis
Part III: Financial Analysis
Revenue and Cost Analysis
Profitability Analysis
Part IV: Internal Analysis
Feasibility Analysis--Summary and Action Plan
Appendix
Section I: Opportunity Analysis--Travel Trailer Park
Section II: Opportunity Analysis--Rollco Packing Company
Section III: Opportunity Analysis--Urethane Impellers
Index

About the Author

Winston, William; Stevens, Robert E; Sherwood, Philip K; Dunn, John Paul

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Table of Contents

About the Author