Applications, Strategy and Tactics
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|Format:||Hardback, 848 pages, 9th Revised edition Edition|
|Published In: ||United States, 06 April 2001|
This text seeks to train students to think analytically in a business context. Specifically, it uses over 250 real-world, managerially-oriented applications to show students how managers apply theories and techniques to solve real-world business problems. This approach motivates student learning and extends student thinking well beyond the final exam. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.
McGuigan, Moyer, and Harris covers quantitative issues that I want to include (demand elasticity estimation, forecasting), and it pushes the envelope of the topics in managerial economics by featuring asymmetric information and strategic behaviora].I will continue to use the book as it brings in strategic issues facing firms, and present the competence and clarity market structures, pricing issues, and best practices.
|Dimensions: ||26.0 x 22.0 x 3.0 centimeters (1.70 kg)|