Managerial Economics http://www.fishpond.co.nz/Books/Managerial-Economics-James-R-McGuigan-R-Charles-Moyer/9780324058819

Applications, Strategy and Tactics

By James R. McGuigan, R. Charles Moyer, Frederick Harris

This item is unavailable.

We will email you if this item comes back into stock.

Rating:

1 2 3 4 5
Register or sign-in to rate and get recommendations.

Format:

Hardback, 848 pages, 9th Revised edition Edition

Published In:

United States, 06 April 2001

This text seeks to train students to think analytically in a business context. Specifically, it uses over 250 real-world, managerially-oriented applications to show students how managers apply theories and techniques to solve real-world business problems. This approach motivates student learning and extends student thinking well beyond the final exam. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.

Reviews

McGuigan, Moyer, and Harris covers quantitative issues that I want to include (demand elasticity estimation, forecasting), and it pushes the envelope of the topics in managerial economics by featuring asymmetric information and strategic behaviora].I will continue to use the book as it brings in strategic issues facing firms, and present the competence and clarity market structures, pricing issues, and best practices.

Publisher:	South-Western
ISBN:	0324058810
EAN:	9780324058819
Dimensions:	26.0 x 22.0 x 3.0 centimeters (1.70 kg)
Age Range:	15+ years

Tell a friend

Sell Yours

Already own this item?
Sell Yours and earn some cash. It's fast and free to list! (Learn More.)

Reviews

Review this Product

This title is unavailable for purchase as none of our regular suppliers have stock available. If you are the publisher, author or distributor for this item, please visit this link.