Table of Contents

Part I: Some Preliminaries CHAPTER 1: Managers, Profits, and Markets CHAPTER 2: Demand, Supply, and Market Equilibrium CHAPTER 3: Marginal Analysis for Optimal Decisions CHAPTER 4: Basic Estimation Techniques Part II: Demand Analysis CHAPTER 5: Theory of Consumer Behavior CHAPTER 6: Elasticity and Demand CHAPTER 7: Demand Estimation and Forecasting Online Topic 1: Estimating and Forecasting Industry Demand for Price-Taking Firms Part III: Production and Cost Analysis CHAPTER 8: Production and Cost in the Short Run CHAPTER 9: Production and Cost in the Long Run CHAPTER 10: Production and Cost Estimation Online Topic 2: Linear Programming Part IV: Profit-Maximization in Various Market Structures CHAPTER 11: Managerial Decisions in Competitive Markets CHAPTER 12: Managerial Decisions for Firms with Market Power CHAPTER 13: Strategic Decision Making in Oligopoly Markets Part V: Advanced Managerial Decision Making CHAPTER 14: Advanced Pricing Techniques Online Topic 3: Pricing Multiple Products Related in Production CHAPTER 15: Decisions under Risk and Uncertainty CHAPTER 16: Government Regulation of Business Online Topic 4: The Investment Decision APPENDIX: STATISTICAL TABLES