This is an international release - over 100,000 copies are being published worldwide - marketing guru Kevin Roberts recounts the journey from products to trademarks to brands, and urges marketers to take the next step, to Lovemarks. Brands, argues Roberts, have run out of juice. In this brilliantly conceived and designed work, he advocates infusing brands with the Lovemark elements of Mystery, Sensuality and Intimacy. Critically, consumers not corporations own Lovemarks. With lively anecdotes, living examples and graphic illustrations drawn from the world over (including many from New Zealand), this book challenges, entertains and educates in one brilliant package.

About the Author

Kevin Roberts is CEO Worldwide of creative agency Saatchi & Saatchi, heading a team of over 7000 people in 82 countries. Formerly CEO of Lion Nathan in New Zealand, Roberts is as passionate about New Zealand's creative edge as he is about branding, rugby and music.