Table of Contents

Introduction: That's Amaaazing! Meeting Huell Our Backgrounds KCET's Golden Age of Television Nita & the Genesis of California's Gold California's Gold Takes Shape Our Working Relationship How We Shot California's Gold The Physical Challenges The California Missions Bloopers, Blunders & Funny Stories Theme & Opportunity Shoots Shoots I'll Always Remember Huell in Control Beyond California's Gold Huell Behind the Scenes Huell's Impact Leaving California's Gold Huell's illness Epilogue Our California's Gold Shows Acknowledgments

Promotional Information

California marketing and publicity campaign
Coverage expected in such key outlets as the Los Angeles Times, Westways, KPCC (NPR), the Sacramento Bee, Palm Springs meda
Extensive outreach to California public radio stations
Book expected to be featured in pledge drives for California public TV stations
PBS station in San Bernardino is planning to do a TV special about the author tied to the book's publication
Publicity and promotion in conjunction with the author's regular speaking engagements on the subject
Promotional events tied to the Huell Howser Archives at Chapman University and the planned Huell Howser Film Festival in Palm Springs

About the Author

Luis Fuerte is the five-time Emmy-award-winning former cameraman for the Huell Howser show California's Gold, a hugely popular show that continues to run on California's many PBS stations even since Howser's death in 2013. The son of a Mexican immigrant, Fuerte was born in San Bernardino, CA and became a cameraman after two years in the US Navy and learning TV engineering at L.A. Valley College. Besides his Emmy awards, Fuerte has been named Latino of the Year, been inducted into two halls of fame, and won the Golden Mic Award, the International Monitor Award, and the Salt of the Earth Award. After 48 years in television, he's now retired and lives with his wife in Rialto, CA. Writer David Duron lives in Yucaipa, CA.

Reviews

“Huell Howser was a national treasure. For years, Louie captured his spirit on camera, and with his insightful new book, Louie has managed to reveal even more about our favorite California tour guide. In short: It’s amaaaazing.”
— Adam Carolla, host of The Adam Carolla Show

“We fans want a breezy, informative, intimate book about Huell, and Luis Fuerte delivers with Louie, Take a Look at This!”
— John Rabe, Off-Ramp, KPCC/NPR

“Fuerte’s narrative is measured, almost diplomatic at times, protective of both his late friend’s legacy and his own, giving proper due to Howser’s perfectionism, his good-heartedness and his eccentricities…. Fuerte comes off just as generous of spirit as his friend, and you can sense his indulgent amusement when he writes about some of Howser’s zany quirks.”
—L.A. Weekly

“This fascinating book shows the difficulties of filming California's Gold, with Luis carrying a 24-pound metal and glass camera atop dangerous sheer canyon trails, in the front seat of Santa Cruz Boardwalk's famed Giant Dipper wooden rollercoaster, amongst inmates in Folsom Prison, rafting on the Kern River and atop the Golden Gate Bridge in San Francisco…. I couldn't put the book down and read it through in one reading. You'll love it, too!”
—See California

“It’s as if Huell said, ‘Hey Luis, get ready for your close up!’ This book is just that! A close-up and behind-the-scenes look at the adventures of the guys who brought you one of California’s most popular shows about itself.”
— Harry Pallenberg, longtime producer for Huell Howser

“This book is an insightful, funny, and entertaining read with a true insiders’ view of filming with Huell Howser around the Golden State. Huell was a one of a kind storyteller, and this book is a great way to learn about Louie and Huell’s adventures over the years. I highly recommend the book, and guarantee it is well-worth reading!”
— Scott Gediman, Park Ranger and Chief of Public Affairs at Yosemite National Park, and a seasoned regular on various KCET programs (including California’s Gold)