Contrary to popular opinion, markets rarely experience significant periods down; half of the time they do rise but the other half of the time they go nowhere - trading seemingly mindlessly in a range with quick ups and breathtaking downs, only to come back to where they were.

Table of Contents

Foreword. Acknowledgments. Introduction. Chapter One Fasten Your Seat Belt. Chapter Two A Sideways View of the World. Chapter Three Don't Shoot the Messenger. Chapter Four Tevye Was a Rich Man. Chapter Five What We Can Learn from Gamblers. Chapter Six Brought to You by the Letter "Q" (for Quality). Chapter Seven Brought to You by the Letter "G" (for Growth). Chapter Eight Brought to You by the Letter "V" (For Valuation). Chapter Nine Add it Up. Chapter Ten Nip/Tuck. Chapter Eleven The Born-Again Value Investor. Chapter Twelve Applying Darwinism to the Sales Process. Chapter Thirteen You Are Not As Dumb - or Smart - As You Think. Chapter Fourteen On a Scavenger Hunt for Stocks. Chapter Fifteen Farewell, Blissful Ignorance. Chapter Sixteen Think Different. Chapter Seventeen I Could Be Wrong, but I Doubt It.

About the Author

VITALIY N. KATSENELSON, CFA, is Chief Investment Officer at Investment Management Associates. Whilehis primary focus is on discovering under-valued companies for his clients, he is also known for his uncommon common sense, which he has regularly expressed in articles in the Financial Times, Barron's, Bloomberg Businessweek, the Christian Science Monitor, Institutional Investor, and the New York Post, among other outlets. He speaks frequently to investment groups around the world, and was most recently profiled in Barron's in September 2009. Previously, he was an adjunct faculty member at the University of Colorado Graduate School of Business, and he is also the author of Active Value Investing.

Reviews

‘...thoroughly enjoyable, easy-to-read…makes value investing come alive...packed with insights for both novices and experienced investors...a delight to read.' (UK-Analyst.com, June 2011). 'A thoroughly enjoyable read... Useful to everyone.' (Bullfax.com, Sept 2011)