Face every morning with gumption and good humor. Inspired by the poster designed to boost Britons morale during World War II and now rediscovered as the signpost for our own times "Keep Calm and Carry On" is packed with rousing quotes, slogans, and mottos. Perseverance: After a bad harvest, sow again (Seneca). Passion: " Come on! Come on! Take action! Let 's go! " (Sitting Bull). Resolve: " Sing loud! my father always told me, just in case someone is listening " (Patti LaBelle). And good cheer: " A light heart lives long " (Shakespeare). It 's a daily boost of can-do motivation. " Life has two rules: Number 1, never quit! Number 2, always remember rule number 1 " (Duke Ellington).