Kathleen Hawkins Guide to Sales and Marketing for Professional Photographershttp://www.fishpond.co.nz/Books/Kathleen-Hawkins-Guide-to-Sales-and-Marketing-for-Professional-Photographers-Kathleen-Hawkins/9781584282327
Remaining profitable in today's challenging market requires a well-conceived marketing strategy and top notch sales skills. Here, Kathleen Hawkins demonstrates to photographers how to acheive this goal. Beginning with branding and encompassing client relationship development and loyalty-building programmes, this is the perfect guide for aspiring commercial photographers.
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