5.0 out of 5 based on 4 reviews. – Customer review on 07/01/2008

A motivating book that reveals the artistic side of success. Definitely a good book. it is a must read for those who wants to be 'big' but are lacking in confidence. This book guides the reader tricks/facts to become successful. It is absolutely entertaining with bits of trivia that are both inspiring and entertaining. I highly recommend it

5.0 out of 5 based on 4 reviews. – Customer review on 08/12/2011

Before you get confused by the "World's best selling book" tagline, read the title of the book again. "It's not how good you are, it's how good you want to be." Obviously, Arden aspires to have this be the world's best selling book.

All of the advice in this book comes out of Arden's experience in the advertising industry, but it has value for everyone doing work in creative fields. (And as many have said, business as a whole is a creative pursuit.) Even the advice that seems to be advertising-centric has wider relevance, if you open your mind a bit.

There's a lot of very good advice in this book, presented in a very easy to digest format. I come back to this book again and again whenever I need a pep talk, and every time it works. How are being unafraid of failure, having ambition, and being open to new ideas not relevant to your life?

5.0 out of 5 based on 4 reviews. – Customer review on 26/11/2009

This guy is a genius. This book is a must read for all students in highschool who don't get A's. It demonstrates that success in life is not dependant on academic achievement and those who may not excel in school may very well be the ones who excel in life.

5.0 out of 5 based on 4 reviews. – Customer review on 24/09/2006

This book has changed my whole thought process about life and creative business. It is integral to all business people to have this sort of courage in life to succeed!