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Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever
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Books » Business » Management » Strategy

Into the River http://www.fishpond.co.nz/Books/Into-River-Tony-Cosentino/9781614347217

How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever

By Tony Cosentino

$23.99 Free shipping NZ wide
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Format:Paperback, 122 pages
Published In: United States, 01 October 2011

Based on firsthand knowledge of many of the world's leading corporate insights departments and insights suppliers, "Into The River" gives the reader a straightforward perspective into the important and changing market research and insights industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends.

Publisher: Booklocker.com
ISBN:1614347212
EAN:9781614347217
Dimensions: 21.59 x 14.0 x 0.74 centimeters (0.16 kg)
Age Range: 15+ years
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