Internet Riches http://www.fishpond.co.nz/Books/Internet-Riches-Scott-Fox/9780814409954?cf=3

The Simple Money-Making Secrets of Online Millionaires

By Scott Fox

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About the Author

Scott Fox (Los Angeles, CA) is the top e-business consultant in Hollywood, where his clients have included Bill O'Reilly and Larry King. He is a frequent speaker on e-business and technology at universities including USC and UCLA, and at conferences such as Digital Hollywood and Internet World. He received a JD from Stanford University.

Table of Contents

"Introduction: Welcome to the Internet Gold Rush, Take Two! ... 1 PART 1 THE UNLIMITED OPPORTUNITY OF THE INTERNET 1 The Internet Business Revolution ... 13 2 Starting Your E-Business: Can You Afford Not To? ... 21 3 The Internet's First Millionaire Wave -- Efficiency... 30 4 The Internet's Second Millionaire Wave -- Products ... 43 5 The Internet's Third Millionaire Wave -- Niches ... 70 PART 2 DEVELOPING YOUR OWN E-BUSINESS MODEL 6 Applying Millionaire Types Theory: A Case Study ... 101 7 The ICICLE Business Model Method ... 105 8 What E-Business Should You Pursue? ... 108 PART 3 BUILDING YOUR INTERNET MILLIONAIRE E-BUSINESS 9 Technology Secrets and Strategies Overview ... 125 10 Choosing Your Domain Name ... 133 11 Choosing a Website Hosting Company ... 144 12 How to Build a Website in One Hour ... 147 13 Finding a Web Designer... 161 14 E-Commerce Shopping Carts... 165 15 The eBay Phenomenon ... 176 16 Developing Killer Content on a Startup Budget ... 188 17 Reality Checks Before Investing Real Time and Money ... 193 18 An Action Plan for Your Million-Dollar E-Business ... 199 19 Testing Your New Business ... 208 PART 4 INTERNET MARKETING SECRETS FOR YOUR E-BUSINESS 20 No Budget Marketing Secrets ... 215 21 Small Budget Marketing Secrets... 224 22 Real Budget Marketing Secrets... 231 PART 5 LEGAL ISSUES AND ADMINISTRATION 23 Copyright, Trademark, and Incorporation Choices... 243 24 Partners: Should You Share Your Million-Dollar Idea? ... 251 PART 6 GRADUATION -- STARTING YOUR OWN DREAM BUSINESS 25 Congratulations! ... 259 APPENDIXES Appendix A: Index of E-Business Entrepreneurs and Services ... 267 Appendix B: Internet Research Skills... 268 Glossary ... 272 Index ... 281 Acknowledgments ... 291"