Competing in the Global Marketplace
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|Format:||Paperback, 768 pages, 8th Revised edition Edition|
|Other Information: ||col. Illustrations, col. map|
|Published In: ||United States, 01 February 2010|
Market-defining since it was first introduced, "International Business, 8e" by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill's "International Business" is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hill's book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.
Table of Contents
Part One - Introduction and Overview Chapter 1- Globalization Part Two- Country Differences Chapter 2 National Differences in Political Economy Chapter 3 Differences in Culture Chapter 4 Ethics in International Business Cases: Google in China Mired in Corruption-Kellogg, Brown & Root in Nigeria Part Three - The Global Trade and Investment Environment Chapter 5 International Trade Theory Chapter 6 The Political Economy of International Trade Chapter 7 The Political Economy of Foreign Direct Investment Chapter 8 Regional Economic Integration Cases: NAFTA and the US Textile Industry Martin's Textiles Agricultural Subsidies and Development Boeing versus Airbus Starbucks Foreign Direct Investment Part Four - The Global Monetary System Chapter 9 The Foreign Exchange Market Chapter 10 The International Monetary System Chapter 11 Global Capital Markets Cases: Argentina's Monetary Crisis Part Five - The Strategy and Structure of International Business Chapter 12 The Strategy of International Business Chapter 13 The Organization of International Business Chapter 14 Entry Strategy and Strategic Alliances Cases: The Global Automobile Industry IKEA Downey's Soup Part Six - International Business Operations Chapter 15 Exporting, Importing, and Countertrade Chapter 16 Global Production, Outsourcing, and Logistics Chapter 17 Global Marketing and R&D Chapter 18 Global Human Resource Management Chapter 19 Accounting in the International Business Chapter 20 Financial Management in the International Business Cases: Li & Fung Castrol Oil in Vietnam China Mobile
About the Author
Charles Hill received his Ph.D. in industrial organization economics from the University of Manchester's Institute of Science and Technology. He has received numerous awards for teaching excellence in both the undergraduate, MBA, and executive MBA programs at the University of Washington.
|Publisher: ||McGraw Hill Higher Education|
|Dimensions: ||27.0 x 21.0 x 2.0 centimeters (1.46 kg)|