From the "New York Times" bestselling authors of "Crucial Conversations" ...Whether your goal is to change minds, change markets, or change the world-anything is possible for an influencer. Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, "Influencer" brings together the breakthrough strategies of contemporary influence masters. By drawing from the skills of hundreds of successful influencers and combining them with five decades of the best social science research, "Influencer" shares eight powerful principles for changing behaviors - principles almost anyone can apply to change almost anything."An instant classic! Whether you're leading change or changing your life, this book delivers." - Stephen R. Covey, author, "The 7 Habits of Highly Effective People".

About the Author

Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler are the leaders of VitalSmarts, an innovator in best practices training products and services that has taught over two million people and worked with more than 300 of the Fortune 500 companies.

Table of Contents

Authors' Note Part I: The Power to Change Anything 1. You're an Influencer 2. Find Vital Behaviors 3. Change the Way You Change Minds Part 2: Make Change Inevitable 4. Make the Undesirable Desirable 5. Surpass Your Limits 6. Harness Peer Pressure 7. Find Strength in Numbers 8. Design Rewards and Demand Accountability 9. Change the Environment 10. Become an Influencer Additional Tools and Resources Works Cited Acknowledgments Index About the Authors