Promotional Information

A new cover edition of this sparkling and provocative book on neuroscience

About the Author

David Eagleman, PhD, is a neuroscientist and internationally bestselling author. He teaches at Stanford University, is the creator and host of the Emmy-nominated television series The Brain, and is the CEO of Neosensory, a company that builds the next generation of neuroscience hardware. The author of seven other books, he lives in Silicon Valley in California.

@davideagleman | eagleman.com

Reviews

* The Malcolm Gladwell of brain science Independent * [An] entertaining and truly brainy front-line report from the neuroscience labs... I guarantee it'll change the way you think of yourself Mail on Sunday * Incognito is a fascinating book that will not so much turn your mind upside down as flip it right-side up. You'll never hear the phase "You don't know what you're doing!" in the same way again Time Out * Breezy, fun, optimistic and full of the latest research The Sunday Times * Original and provocative... A smart, captivating book that will give you a prefrontal workout Nature * A shining example of lucid and easy-to-grasp science writing Independent on Sunday * ***** I was completely immersed. Eagleman writes well and has brought together great stories from the wild shores of neuroresearch, taking a field that is enormously complex and creating a clear path through it... A book that will stay with you -- Michael Mosley, author of THE FAST DIET BBC Focus * A fun read by a smart person for smart people... It will attract a new generation to ponder their inner workings New Scientist * Eagleman engagingly sums up recent discoveries about the unconscious processes that dominate our mental life... [He] is the kind of guy who really does make being a neuroscientist look like fun New York Times * A dream to read... I couldn't resist telling people about a couple of things I read here -- Brian Clegg Popular Science * Witty, bright, sharp and unexpected... as surprising a book as I've read for years. Every story is a new Heaven -- Brian Eno Readers may discover much to appreciate - not least the lives they are living now... quirky, occasionally unsettling... never short of new new ideas, all of them rolled out with style -- Nicholas Tucker Independent * Eagleman provides an excellent overview of the workings of our most vital organ -- Ian Critchley Sunday Times * A well-written popular science book, with a clear narrative, friendly explanations that respect both the lay-reader's intelligence and their ignorance, and a plethora of weird facts that make you nudge the person next to you and say 'Listen to this!' -- Brandon Robshaw Independent on Sunday * Contains startling revelations... beginning with the awesome and shadowy power of the subconscious The Times * You will learn a great deal that is fascinating from Incognito Guardian * A popularizer of impressive gusto ... [Eagleman] aims, grandly, to do for the study of the mind what Copernicus did for the study of the stars... Incognito proposes a grand new account of the relationship between consciousness and the brain. It is full of dazzling ideas, as it is chockablock with facts and instances New York Observer * A bold argument, and perhaps just the beginning of the debate Sunday Herald * Eagleman's style is accessible and easily understood Press Association * A fascinating and engaging look at the nature of consciousness... Eagleman brings a concise prose style, historical research and the latest scientific thinking to a book that will have you re-examining the nature of personality and identity Big Issue * Lyrical, unpretentious, always compelling Sunday Telegraph * Eagleman explains scientific ideas with exemplary clarity Spectator * He has a gift for communicating complicated ideas in an accessible and friendly way - Brian Cox with an American accent Seven, Sunday Telegraph * Eagleman has a talent for testing the untestable, for taking seemingly sophomoric notions and using them to nail down the slippery stuff of consciousness The New York Times * Appealing and persuasive Wall Street Journal * Your mind is an elaborate trick, and mastermind David Eagleman explains how the trick works with great lucidity and amazement. Your mind will thank you Wired