This is a comprehensive and practical guide to everything you need to know to set up and run your own commercial art gallery. The art industry is highly respected and enjoys a high profile the world over, but the day-to-day business operations of a successful gallery remain a mystery to many. As individual as those that own them, most galleries grow organically as practices are learned on the job or innovated over time. While there are some generally agreed-upon industry standards as to how a gallery should be run, there are very few hard and fast rules. This comprehensive volume is designed to demystify the day-to-day tasks involved in running a commercial gallery. Divided into two sections - covering the steps involved in setting up, and what's involved in running a gallery - this book successfully combines a sound business approach with a recognition of the importance of passion and individuality in making a gallery a successful venture.

About the Author

Edward Winkleman began his career in the art world with a series of guerilla-style exhibitions organized under the name 'hit & run'. In 2001 he co-founded his own Plus Ultra Gallery in Brooklyn, New York.

Reviews

Praise for "How to Start and Run a Commercial Art Gallery
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"Ed runs one of the most straightforward sites dedicated to demystifying and discussing various aspects of the art world. Now, in "How to Start and Run a Commercial Art Gallery," he's packed-in understandable terms-information I wish I had known before starting my gallery."-Zach Feuer, owner, Zach Feuer Gallery and cofounder of New Art Dealers Alliance
"Ed Winkleman has two qualities that are rare: he is quite knowledgeable about the business of operating a contemporary art gallery, and he is willing to share that knowledge with the rest of the world, through his blog and now in this book. He has one more unique quality: his writing is a pleasure to read."-Daniel Grant, author of "The Business of Being an Artist
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Ed Winkleman's book is a comprehensive reference for any gallery owner.
Whether you are new to the business or seasoned gallerist, it is always wise
to remember the essentials.-Leigh Conner, r