How We Decide
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|Format:||Paperback / softback, 302 pages|
|Published In: ||United States, 01 January 2010|
Lehrer shows how people are taking advantage of the latest advances in neuroscience to make better television shows, win more football games, improve military intelligence and discover how and why people make the decisions they do.
"Cash or credit? Punt or go for first down? Deal or no deal? Life is filled with puzzling choices. Reporting from the frontiers of neuroscience and armed with riveting case studies of how pilots, quarterbacks, and others act under fire, Jonah Lehrer presents a dazzlingly authoritative and accessible account of how we make decisions, what's happening in our heads as we do so, and how we might all become better 'deciders.' Luckily, this one's a no-brainer: Read this book."--Tom Vanderbilt, author of "Traffic: Why We Drive the Way We Do (and What It Says About Us)
""Over the past two decades, research in neuroscience and behavioral economics has revolutionized our understanding of human decision making. Jonah Lehrer brings it all together in this insightful and enjoyable book, giving readers the information they need to make the smartest decisions."--Antonio Damasio, author of "Descartes' Error and Looking for Spinoza
""Jonah Lehrer ingeniously weaves neuroscience, sports, war, psychology, and politics into a fascinating tale of human decision making. In the process, he makes us much wiser."--Dan Ariely, author of "Predictably Irrational
"Should we go with instinct or analysis? The answer, Lehrer explains, in this smart and delightfully readable book, is that it depends on the situation. Knowing which method works best in which case is not just useful but fascinating. Lehrer proves once again that he's a master storyteller and one of the best guides to the practical lessons from new neuroscience."--Chris Anderson, editor in chief of "Wired" and author of "The Long Tail
"As Lehrer describes in fluid prose, the brain's reasoning centers are easily fooled, often making judgments based on nonrational factors like presentation (a sales pitch or packaging)...Lehrer is a delight to read, and this is a fascinating book (some of which appeared recently, in a slightly different form, in the New Yorker) that will help everyone better understand thems
|Publisher: ||Mariner Books|
|Dimensions: ||20.35 x 13.44 x 1.93 centimetres (0.29 kg)|