John Tennent, a qualified accountant, manages a training consultancy specialising in business modelling and investment appraisal. Graham Friend is a consultant specialising in business modelling.

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The definitive guide to creating business models for evaluating everything from a modest business development to a major acquisition.

About the Author

John Tennent, a qualified accountant, manages a training consultancy specialising in business modelling and investment appraisal. Graham Friend is a consultant specialising in business modelling.