Offers an introduction to the key elements of the fashion design process, from concept through design and construction to making your fashion business work. Each 'fundamental' is supported by up-to-date theory, illustration and appropriate context to explain the underlying principles of fashion design practice. Interviews and case studies provide a unique insight into the working methods of fashion design professionals.

About the Author

Richard Sorger has previously taught at The London College of Fashion and Central Saint Martins, UK. He is currently the fashion design tutor at Middlesex University, UK. For three years, Richard ran SorgerKirchhoff, his own womenswear label with Ben Kirchhoff, selling in London and Paris. In 2004, Richard started designing under his eponymous label and currently sells worldwide. Jenny Udale is a practising fashion and printed textile designer. After graduating from the Royal College of Art, London, she launched her own womenswear label, which is stocked in stores around the world She is currently a lecturer in fashion at both the Universities of Kingston and Middlesex, UK.

Table of Contents

Introduction: How to get the most out of this book; Introduction. Research and design: Are you fashionable?; Know your subject; Starting your research; Choosing a concept; Sources of research; The research book; Mood-, theme- and storyboards; Designing; Ideal bodies; Silhouette; Proportion and line; God is in the details; Fabric, colour and texture; Rendering your ideas; Portfolios. Fabrics and techniques: Fabric; Natural fibres; Man-made fibres; Synthetic fibres; Developments in fabric; Yarn production; Fabric construction; Surface treatments; Fabric and yarn trade shows. Construction: Tools and machinery; Construction techniques; Draping on the mannequin. Developing a collection: Who are you designing for?; Genre; Types of garment; Putting together a collection; Showing a collection; Promoting a collection; Branding. The Fashion Machine: Interviews with: Marios Schwab; Meadham & Kirchhoff; Boudicca; Jamie O'Hare; Winni Lok; Michele Manz; Yeda Yun; Caroline Weller; Nancy Stannard; Alistair Scott; Kay Barron; Richard Gray; Grace Woodward; Ruud Van Der Peijl; Internships. Conclusion. Bibliography and further resources. Credits. Index. Acknowledgements.