From .com to .profit [Audio] http://www.fishpond.co.nz/Books/From-com-to-profit-Audio-Nick-Earle-Peter-GW-Keen/9781560159063

Inventing Business Models That Deliver Value and Profit (Wiley Audio S.)

By Nick Earle, Peter G.W. Keen, Nick Earle (Read by), Peter G.W. Keen (Read by)

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Format:

Audio Cassette, Abridged Edition

Published In:

United States, 01 October 2000

It couldn't last forever...and it didn't. Finally, scores of e-businesses that once enjoyed astronomical capitalisation in spite of their vague business plans, modest sales, and absence of profits have been called on the carpet. The experimental first era of e-business is over and now it's time for the next, when companies will deliver customer value and make a profit or disappear altogether. Nick Earle, Hewlett-Packard's chief strategist for e-services, and Peter Keen, a respected strategy and business consultant, map the future of online business and describe the six key drivers that companies must master in order to survive the next era of e-commerce: Perfecting logistics; Establishing long-term customer relationships; Harmonising sales channels for customer's benefit; Building a power brand; Transforming the corporate capital and cost structure; Becoming a value-added intermediary. Approximate running time: 180 minutes. Two audio cassettes.

About the Author

Written and Read by Nick Earle and Peter G W Keen

Publisher:	Penton Overseas Inc
ISBN:	1560159065
EAN:	9781560159063
Dimensions:	17.93 x 11.81 x 2.16 centimetres (0.14 kg)
Age Range:	15+ years

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