With your head buzzing with innovative and creative ideas - welcome to the Fashion Entrepreneurs' world of glamour, style and wealth. This book outlines the traits and techniques fashion designers use to set up small businesses. The topics include: creativity and innovation, writing business plans, raising finance, sales and marketing, and the small business management skills needed to run a creative company on a day-to-day basis.

Table of Contents

Ch 1: Fashion Entrepreneurs' Runway to Success Ch 2: Opportunities in the Fashion and Creative Industries Ch 3: Fashion Entrepreneurs' Traits Ch 4: Networking Ch 5: Competitive Advantage Ch 6: Business Plans Ch 7: Starting Your Own Business Ch 8: Market Research Ch 9: Marketing and Branding Ch 10: Sales and Negotiation Ch 11: Design and Production Cycle Ch 12: Sources of Finance Ch 13: Small Business Accounts Ch 14: Project Management Skills Case studies