Table of Contents

ForewordThere's Always Going to be the Human Need to Gather, and We Can Try to Create Another Understanding of it- Debs Armstrong, CEO, Strong & CoThe Magic Moments- Chris Barez Brown, Founder, Upping Your ElvisEvents - The Real Social Media- Simon Burton, CEO, Exposure CommunicationsThe Trade Show Market in Southeast Asia- Mark Cochrane, Managing Director, Business Strategies Group, Regional Manager in Asia, UFIWhy Events Are a More E ective Tool to Support Brands- Nick de Bois, Chairman, UK Events Industry BoardWork Hard, Play Hard and Be Kind- Sean Doyle, Director of Brand and Creative, CliveThe Impossible is Possible in the Events Industry- Tracy Halliwell, Director of Business Tourism and Major Events, London & PartnersThe Changing Face of Sponsorship- Chris Hornbuckle, Director, TN SportBums on Seats: The Art of Audience Acquisition- Simon HughesEvents: Creating Emotional Memorabilia, From Band to Brand- Kevin JacksonThe Attendee Experience of the Future - Will You be Ready?- Brian Ludwig, Senior Vice President, CventProducing Brilliant Experiences is a Balance Between Art and Science- Jason Megson, Managing Director, George P. JohnsonSports Events- Nigel Rushman, Founder, RushmansPlanning an Event Like a Celebrity- Jason Allan Scott, Premier Party PlannerExperience is Bigger Than Just the Event- Bonny Shapira, Leader, Cisco Live EMEATechnology May Facilitate and Enhance a Real Human Experience, But Never Replace it- Mark Smith, Marketing Director, GSMAThe Art of Engagement- Peter Wardell, Magician, Speaker, and Founder of Unconventional SpeakersEvents Are Like a Chemical Reaction- Bjorn Wigforss, Marcom Director for Events, MicrosoftThe Experience is the Marketing