Table of Contents

Why Leadership is Teaching

Character is More than the Truth

Maximize Your Assets

The Key to Enthusiasm

Give Credit to Lesser Roles

Deliver or Depart

Why Ego can be a Good Thing

Know the Levers of Success

How to Create Trust

Taking team to next level

Don’t mistake activity for achievement

Don’t be a Pushover

Do Your Best and You’ll Never Lose

Take Pride in Efficiency

Make 2 + 2 = 6

Confidence comes from Confidence

Create No Second Class citizens

Instead of the East Way

The First Law of Communicating

The Four (4) Clues to Success

Help Overcome Fear of Mistakes

The Sound of Enthusiasm

Why onlookers are onlookers

Don’t Kick the Wheels

Criticize in Good Times, Command in Bad

Be Quick, but Don’t Worry

The Leader’s Toolkit

Superstars and Unsung Heroes

Disappointment vs. Misery

Why making someone feel good about what they’ve done is more productive than making someone feel bad about what they should have done

Use More Carrots than Sticks

The 3 E’s: ego, efforts, excellence!

About the Author

John Wooden (1910-2010), guided the UCLA Bruins to ten NCAA basketball championships over a 12-year period, including four perfect seasons and an 88-game winning streak. He was named ESPNs Greatest Coach of the 20th Century and voted #1 Coach of All Time by The Sporting News. Sports Illustrated said it best when they said: Theres never been a finer man in American sports than John Wooden, or a finer coach. In 2003 John Wooden was awarded the Presidential Medal of Freedom.



Steve Jamison is America's foremost author and authority on the life and philosophy of John Wooden. Mr. Jamison is a consultant to the UCLA Anderson Scool of Business John Wooden Global Leadership Program. He has collaborated with Coach Wooden on an award-winning PBS presentation as well as several books, including the classic book on teaching and mentoring, Wooden: A Lifetime of Observations and Reflections.