Table of Contents

• Part A BUSINESS AND ECONOMICS
• 1 The business environment and business economics
• 2 Economics and the world of business
• 3 Business organisations
• Part B BUSINESS AND MARKETS
• 4 The working of competitive markets
• 5 Business in a market environment
• Part C BACKGROUND TO DEMAND
• 6 Demand and the consumer
• 7 Demand and the firm
• 8 Products, marketing and advertising
• Part D BACKGROUND TO SUPPLY
• 9 Costs of production
• 10 Revenue and profit
• Part E SUPPLY: SHORT-RUN PROFIT MAXIMISATION
• 11 Profit maximisation under perfect competition and monopoly
• 12 Profit maximisation under imperfect competition
• Part F SUPPLY: ALTERNATIVE STRATEGIES
• 13 An introduction to business strategy
• 14 Alternative theories of the firm
• 15 Growth strategy
• 16 The small-firm sector
• 17 Pricing strategy
• PART G THE FIRM IN THE FACTOR MARKET
• 18 Labour markets, wages and industrial relations
• 19 Investment and the employment of capital
• Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS
• 20 Reasons for government intervention in the market
• 21 Government and the firm
• 22 Government and the market
• Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT
• 23 Globalisation and multinational business
• 24 International trade
• 25 Trading blocs
• Part J THE MACROECONOMIC ENVIRONMENT
• 26 The macroeconomic environment of business
• 26.6 The circular flow of income
• 27 The balance of payments and exchange rates
• 28 Banking, money and interest rates
• 29 Business activity, employment and inflation
• Part K MACROECONOMIC POLICY
• 30 Demand-side policy
• 31 Supply-side policy
• 32 International economic policy