4.0 out of 5 based on 4 reviews. – Customer review on 12/07/2006

Ack - and there was sooo much hype! As it was told in a narrative rather than step by step, it took ages for Gerber to get to the point. There was some good stuff in there but it was hidden amongst his convoluted writing style and waffling on about the spirit.

Don't revisit the myth; just read the original again!

4.0 out of 5 based on 4 reviews. – Customer review on 16/08/2008

very readable and clear for a non-business person. I found that the concepts were clearly explained in a narrative way and I could relate them to other areas in my life as well as business practise.

3.0 out of 5 based on 4 reviews. – Customer review on 25/03/2008

Yeah, the narrative style does little for me, but the concept is a good one. He basically says most people start businesses because they are technically good at something (the book uses the example of making pies). Being technically good at making pies, doesn’t make you good at running a business.

My key lesson was the Turn Key Revolution which basically means you systemize everything and act like a franchise.

5.0 out of 5 based on 4 reviews. – Customer review on 28/09/2007

An easy read, but don't let this put you off the strong message that Gerber gets across. It's all about making customers happy and how to do this without reducing your profits. It's twin messages are to learn how to delegate effectively so as to empower employees and how to provide awesome customer service. I would recommend this book to anyone who wants to improve their business, from small to not-so-small enterprises.