E-Commerce 2011 http://www.fishpond.co.nz/Books/E-Commerce-2011-Kenneth-C-Laudon-Carol-Guercio-Traver/9780273750840

By Kenneth C. Laudon, Carol Guercio Traver

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Format:

Paperback, 912 pages, Global ed of 7th rev Edition

Published In:

United Kingdom, 21 January 2011

Chapter 1 Introduction to E-commerce Chapter 2 E-commerce Infrastructure: The Internet and the Web (formerly Chapter 3) Chapter 3 Building E-commerce Web Sites (formerly Chapter 4) Chapter 4 E-commerce Security and Payment (formerly Chapter 5) Chapter 5 Business Models for E-commerce (formerly Chapter 2) Chapter 6 E-commerce Marketing Chapter 7 E-commerce Advertising Chapter 8 Ethics, Law, and E-commerce Chapter 9 Online Media (formerly Chapter 10 Chapter 10 Social Networks and Communities (formerly Chapter 11) Chapter 11 E-commerce Retailing and Services (formerly Chapter 9) Chapter 12 B2B E-commerce

Publisher:	Pearson Education Limited
ISBN:	0273750844
EAN:	9780273750840
Dimensions:	25.0 x 20.0 centimeters (1.46 kg)

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