| Rating: | |
| Format: | Hardcover, 230 pages |
| Release Date: | 01 June 2004 |
"Don't Think Pink" will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services and marketing strategies that truly resonate with female buyers. "Don't Think Pink" reveals: how generational history, culture, life stages, and daily realities influence a woman's buying mind; how the manner in which women buy is more critical than what's being sold; how listening to women earlier and more often leads to more powerful strategies; how to best use the Internet and other technology both in market research and during the buying process; and how to map the way to a bigger slice of the awesome purchasing power of women. About the AuthorAndrea Learned (Bellingham, WA) is co-founder of Reach Women, a firm specializing in studying, learning from and advising clients on the behavior of women consumers. Lisa Johnson (Bellingham, WA) is cofounder of Reach Women and currently CEO of Wildly Sophisticated Marketing Group. Table of Contents<html> "Foreword Preface Chapter 1. Brain Training:How Not to Think Pink Chapter 2. Now You See "Her":The Visible Approach to Marketing to Women Chapter 3. Now You Don't (See "Her"):The Transparent Approach to Marketing to Women Chapter 4. Inside a Woman's Mind:The Scientific Underpinnings Chapter 5. Shaping the Generations:Baby Boomers (and Matures) to Gen Yers Chapter 6. Looking Beyond the Generations:The Buying Filters of Life Stages and Women's Roles Chapter 7. Cultural Influencers:The Buying Filters of Emerging Minorities Chapter 8. Learning Curves and Life Transitions:Relationship-Building Opportunities Chapter 9. The Internet-Savvy Woman: Connecting with Her Online Chapter 10. Online Research:Using E-Marketing to See Women Clearly Chapter 11. Enlisting Women as Your Marketing Partners: An Alliance for Brand Success Afterword. Investing in a Transparent Future Notes Recommended Reading Index" Reviews Choice: "A resource and roadmap to seeing through the eyes of women in their buying process. This book is must reading!" |
| Publisher: | Amacom |
| ISBN: | 081440815X |
| EAN: | 9780814408155 |
| Dimensions: | 24.28 x 15.49 x 1.78 centimeters (0.48 kg) |
| Age Range: |
15+ years |
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