Looking for a new idea that you can turn into a business? Already have an idea that might work? About to take the plunge and want to road-test your idea? Discovering New Business Opportunities shows you how to uncover new business ideas and how to decide which ones are worth pursuing. This book is the boot camp for new business ideas with scores of tips to help you: look for new business opportunities; identify a viable market; anticipate the risks; build a business model; validate commercial potential; develop a start-up strategy.

About the Author

John English is Associate Professor in Entrepreneurship at the University of Tasmania and a best-selling author. Babette Moate is a policy analyst with the Tasmanian state government, and a successful small business owner.