An expert CEO coach shares her proven methods that help business leaders discover their unique leadership "brand" and use it to propel themselves to the highest level in their field

Table of Contents

Chapter 1: Discover Your CEO Brand! Gain Competitive Advantage in your Marketplace and Stand Out Chapter 2: Powerful Outer CEO Brands: What You Can Learn from Steve Jobs, Meg Whitman and Warren Buffet Chapter 3: YOU Are the Brand! So Do Something! Strategies for Getting Out of Your Office and Connecting with Your Markets Chapter 4: Surviving the Spotlight on the Global Stage: Corporate CEOs and C-Level Executives Face Down the World's Toughest Audiences Chapter 5: What's Your Story: How to Connect with Customers, Prospects, Employees, and the Media with Authentic, Signature Stories Chapter 6: Savvy Evolving Media Strategies for the Outer CEO: The World is Changing! so You Need to Change Too Chapter 7: Social Media and the CEO Brand: Why You MUST Blog, Twitter, Facebook, Link In to be a Presence in a Bewildering New World Chapter 8: Calendar Management: Leading Your Company Inside and Out! While Finding Time for a Life, Too! Chapter 9: You Need a Coach: How to Use Trusted Partners to Build Winning Brands Chapter 10: The Inner Circle of the Outer CEO: Surrounding Yourself with People Who Insure You Succeed as You Venture Onto the Stage Chapter 11: Minding the Gap: What to Do When Your CEO Brand is Out of Sync with Your Inner Image Chapter 12: From Fantasy to Reality: Your Roadmap to Success

About the Author

Suzanne Bates is an executive coach, speaker, entrepreneur, and former award-winning television news anchor. President and CEO of Bates Communications, she helps leaders get business results through better communication. Bates is the author of Speak Like a CEO and Motivate Like a CEO. Learn more about the author at www.bates-communications.com.