About the Author

Marcel Danesi is Professor of Semiotics and Anthropology at the University of Toronto. He has published extensively in the fields of media and popular culture. Among his recent publications are Brands (2006), Popular Culture: Introductory Perspective (2007), and The Quest for Meaning: A Guide to Semiotic Theory and Practice (2007). He is currently the editor-in-chief of Semiotica. He is also a Fellow of the Royal Society of Canada.

Reviews

"More than a list of words and their definitions--it also is a snapshot of contemporary culture and an illustration of how modes of communication have changed.... The dictionary is clearly written, and will interest a wide audience-from media professionals to casual readers who want to learn more about the media environment." - Reference & Research Book News"

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