First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
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This is a must read for anyone is the creative/design industry or anyone who thinks 'why would the make that do that', this book defines good design and pokes a stick at those who have failed over the years. A++++++
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