This is an invaluable resource for anyone looking to increase creativity and innovation in their organisation - no matter the industry. This is the ultimate guide for anyone looking to dramatically increase creativity and innovation within their organization."Corporate Creativity" brings together a provocative and inspiring collection of essays by some of the most respected names in the industry - including Jeffrey Mauzy, Robert Rassmussen, Gerald Nadler, Stefano Marzano, Dick Powell, Michael Scharge, and others - providing expert insight into how organizations can foster a creative culture and maximize their talent resources. The essays cover everything from how to manage creative staff and inspire the creative abilities of individual employees to integrating design into the management process and how brand design management can help company growth.

About the Author

Thomas Lockwood is President of the Design Management Institute, and an international authority on brand and design management. Thomas Walton is a former Professor of Architecture, and the current editor of the Design Management Institute's Design Management Review.

Reviews

Praise for "Corporate Creativity"
"An insightful book that addresses a critical need of every business today: leveraging creativity. This is an outstanding collection of thinking about not only the importance of right-brain thinking, but how to develop, nurture, and manage models for sustained innovation."
-Daniel H. Pink, author of "A Whole New Mind
""Dipping into DMI's rich archives of material from business and design thought leaders, Lockwood and Walton share insights and advice on creativity in organizations. Each of the nineteen individual pieces describes an essential ingredient in the mix, and together they create the recipe for a culture of innovation."
-Tom Kelley, General Manager, IDEO, and author of "The Ten Faces of Innovation "and "The Art of Innovation
""Although design is still about a magic spark of creativity (Create), it can no longer be a "one-man show" (Collaborate), and it must be embedded into the corporate culture as a way to foster s