Now with FREE bonus supplement Sustainability in Australian Business : Fundamental Principles and Practice. Contemporary Strategic Management, 1st edition, is an Australasian adaptation of Robert Grant's successful text. With an emphasis on competitive advantage, this text provides students with an up-to-date and comprehensive coverage of core topics and concepts including the impact of the global financial crisis. With examples from Australia, New Zealand and the Asia-Pacific region, the text has been written in a lively and engaging manner to promote student learning and understanding. Consideration is given to all types of organisations, including public sector organisations, and steers away from an excessive focus on large organisations. The text also incorporates up-to-date detailed cases on Australasian organisations, such as Cascade Brewery Company, Malaysian Airlines and Bunnings Warehouse.
Table of Contents
PART 1: INTRODUCTION Chapter 1 The Concepts and Perspectives of Strategy Chapter 2 Corporate Governance PART 2: THE TOOLS OF STRATEGY ANALYSIS Chapter 3 Goals, Values and Performance <br />Chapter 4 Industry Analysis Chapter 5 Analysing Resources and Capabilities PART 3: THE ANALYSIS OF COMPETITIVE ADVANTAGE Chapter 6 The Nature and Sources of Competitive Advantage Chapter 7 Business-Level Strategies PART 4: STRATEGY FORMULATION AND EVALUATION Chapter 8 Corporate Strategy Chapter 9 Network Strategy: Networks, Partnerships and Alliances Chapter 10 Organisational Structure and Strategic Controls Chapter 11 Global Strategies and the Multinational Corporation Networks, Partnerships and Alliances Chapter 12 Strategy Evaluation CASE STUDIES: 1. IDP Education Australia's multinational networks 2. Airways Corporation of New Zealand Limited: Navigating aircraft, international airspace and entrepreneurial success 3. Cascade Green: Cascade Brewery's 100% carbon offset beer 4. Malaysia Airlines: A business turnaround 5. Corporate governance at BHP Billiton 6. RedFlow Technologies Ltd: Flexibility and agility, the challenges for growth in a renewable energy industry 7. DBS Bank: Keeping the faith 8. The New Zealand building supplies industry 9. Ecowash Mobile: Towards a sustainable future
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