Contemporary Direct and Interactive Marketing
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Table of Contents

Clergy Interest in Innovative Collaboration with Psychologists; Collaborate with Whom? Clergy Responses to Psychologist Characteristics; Faith-Based Substance Abuse Treatment Programs; Psychology-Church Collaboration: Finding a New Level of Mutual Participation; Using Psychology to Facilitate Christian Living: Description of a First Step in Building a Program of Collaboration; Psychology Collaborating with the Church: a Pastor-Psychologists Perspective and Personal Experience; Psychology and the Church: Collaboration Opportunities; Counsellor-Clergy Collaboration in a Church-Based Counselling Ministry; Psychological Consultation with the Roman Catholic Church: Integrating Who We Are with What We Do; The Evangelical Free Churchs Recovery Ministry: a Collaborative Approach to Restoration and Reconciliation; Healing the Broken-hearted: Cross and Couch Together; Psychologists and Health Care : Chaplains Doing Research Together; Collaboration Through Research: the Multi-method Church-Based Assessment Process; Psychology Serving the Church in the United Kingdom: Church Consultancy and Pastoral Care; Psychology and Marriage Ministry Collaborations; Psychology at Work Inside and Outside the Church: Bridging the Gaps Between Emotional, Physical, and Spiritual Health; Psychological Resources in Faith-Based Community Settings: Applications, Adaptations, and Innovations; A Psychologist-Pastor: a Bridge For Churches at a Christian Community Health Centre; Promoting Change Through the African American Church and Social Activism; God is Active in Human Affairs: a Response to Thom Moore.

About the Author

Lisa Spiller is a professor of marketing in the Joseph W Luter III School of Business at Christopher Newport University in Newport News, Virginia. She has taught direct marketing courses to undergraduate business students for many years and has helped her university pioneer a major in direct and interactive marketing. She was named the Direct Marketing Educational Foundation (DMEF) Robert B. Clark Outstanding Direct Marketing Educator in 2005 and has received awards for her teaching. Martin Baier has been a direct marketing consultant and educator since retiring in 1987 as executive vice president of the marketing group at Old American Insurance Company. He is founder of the Center for Direct Marketing Education and Research in the Henry Bloch School of Business and Public Administration of the University of Missouri, Kansas City (UMKC), where he served for twenty-five years as adjunct professor.

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