| Rating: | |
| Format: | Paperback, 439 pages |
| Other Information: | 50 figures, 50 photographs |
| Release Date: | 03 December 2006 |
Communication and New Media: From Broadcast to Narrowcast presents a new way of looking at media and mass communication. Drawing on the authors' wide professional experience, it traces the history, development and theories of mass communication and the emergence of 'new media', presents theoretical frameworks about the media, and examines the economic organisation of media old and new. it then looks at questions of ethics, regulation and governance, and charts the rise of surveillance economy |
| Publisher: | OUP Australia and New Zealand |
| ISBN: | 0195553551 |
| EAN: | 9780195553550 |
| Dimensions: | 25.0 x 19.0 x 2.0 centimeters (0.87 kg) |