It offers suggestions for working within budgetary constraints, analyses how to create the right feel for an identity, and illustrates how different colour combinations can enhance a logo design. A consolidated resource, "Colour Management for Logos" arms designers with a thorough understanding of how to communicate with and manage colour in all aspects of logo design, from issues of impact and lifestyle message, emotional responses to colour, and pre-press requirements, to technical considerations. Dealing with every major colour system, for both print and web, this book offers creative solutions for designing inspiring logos in line with print budgets and client briefs.

About the Author

John Drew is Associate Professor at California State University and Sarah Meyer is an Assistant Professor a California State Polytechnic University, Pomona. Their design work has featured in various publications, and they are the authors of Color Management.