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Call of the Mall
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Books » Business » Consumer Behavior

Call of the Mall http://www.fishpond.co.nz/Books/Call-of-Mall-Paco-Underhill/9780743235921

By Paco Underhill

RRP $28.99 $16.67   Save $12.32 (42%)16.67 Free shipping NZ wide
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Format:Paperback, 240 pages
Release Date: 17 January 2005

Reviews

"The Boston Globe"Underhill has the social scientist's uncanny ability to describe what is right under our noses with a lucidity that makes the mundane buying, selling, chowing down, hanging out positively riveting. The picture he leaves us with is surprisingly provocative...What malls do right, what they do wrong, and how they must adapt or else come into clear focus in this entertaining, unconventional survey.

Publisher: Simon & Schuster
ISBN:0743235924
EAN:9780743235921
Dimensions: 20.88 x 14.5 x 1.68 centimeters (0.22 kg)
Age Range: 15+ years
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5.0 out of 5 based on 1 reviews. 5 of 5 Stars! – Customer review on 02/12/2008

The author has been called "the Margaret Mead of shopping" and this is a bright, ironic, funny and shrewd portrait of the shopping mall, "America's gift to personal consumption". Malls are now world wide, and they have changed the way the world shops.
Surprising and insightful it "will deepen our understanding of how we live, work, play and spend".

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