How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.

Reviews

"A page-turner"
-"Newsweek"
" Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning."
-"Fast Company"
"Lindstrom ... has an encyclopedic knowledge of advertising history and an abundance of real-world business experience"
-"The Washington Post"
"Martin Lindstrom, the boy wonder of branding, tells that the future of shopping is all in the mind"
-"The Sunday Times" (UK)
"Shatters conventional wisdom"
- CNBC
..".brings together a great many strands of research to build a fascinating case. The writing is snappy and the book's a page turner"
-"BBC Focus Magazine"
"Lindstrom's research should be of interest to any company launching a new product or brand"
-"USA Today
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"Lindstrom...has an original, inquisitive mind...His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands, and products."
-"Time "
"When someone tells you that a book is a "page-turner," you probably think of the latest top-list best-seller. Now you'll think of Buyology....Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year. "Buyology" is definitely money well-spent."
-"The Eagle Tribune"

"An entertaining and informative tome"
-The Seattle Examiner

"Why do rational people act irrationally? Written like a fast paced detective novel, "Buyology" unveils what neuromarketers know about our decision making so we can buy and sell more insightfully."
- Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author of "YOU -The Owner's Manual
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"Move over "Tipping Point" and "Made to Stick" because there's a new book in town: "Buyology." This book lights the way for smart marketers and entrepreneurs."
-Guy Kawasaki, Author of "The Art of the Start
"
"Martin Lindstrom is one of branding's most original thinkers"
-Robert A.s