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Crossing the ChasmMarketing and Selling Technology Products to Mainstream Customers By Geoffrey A. Moore, Regis McKenna (Foreword by)
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| RRP $42.99 $37.97 Save $5.02 (12%) | Rating: | | | Format: | Paperback, 222 pages, Revised edition Edition | | Other Information: | illustrations | | Published In: | United Kingdom, 01 August 1998 |
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 In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web. |
| Publisher: | Capstone Publishing Ltd | | ISBN: | 1841120634 |
| EAN: | 9781841120638 | | Dimensions: | 23.0 x 15.0 centimeters (0.39 kg) |
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