Table of Contents

CONTENTS

Introduction 1

1 Introduction to Strategy: Alexander the Great 4

2 The Principles of Effective Strategy 11

3 Five Questions in Strategic Planning 17

4 The Key Players in Setting Strategy 21

5 Values, Vision, and Purpose 25

6 Determine Your Corporate Mission 31

7 Back from the Future 35

8 Strategic Areas for Consideration 41

9 The Driving Force: Key to Strategy 45

10 Four Central Concepts in Strategic Planning 51

11 Concentrate on What You Do Well 56

12 Adjacency Moves 61

13 Have a Divestment Strategy 64

14 Zero-Based Thinking 67

15 Take the Offensive 73

16 Flexibility Wins 79

17 Create New Markets 83

18 Choose Your Competition 87

19 Engage the Entire Company 91

20 Organizational Structure Makes a Difference 96

21 The Five Phases of Strategy Formulation and Implementation 99

Index 105

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