The third edition of "Business Research Methods" continues to build on its balanced approach to the subject, providing comprehensive coverage of both qualitative and quantitative methods in an engaging, student friendly manner. A specific focus on student research projects and a wealth of examples of theory in practice make this the perfect text for any student undertaking a research project.

Table of Contents

Part 1 Essentials of research 1 The nature of business and management research 2 The research process and proposal 3 Literature review 4 Ethics in business research Part 2 Research methods 5 Quantitative and qualitative research 6 Sampling strategies 7 Survey research 8 Secondary data and archives 9 Case studies, qualitative interviews and focus groups 10 Observation 11 Content analysis and other qualitative approaches 12 Experimentation Part 3 Research instruments 13 Measurement and scales 14 Fieldwork: questionnaires and responses 15 Writing up and presenting research outcomes Cases Glossary Index Part 4: Statistical Background (available electronically only) 16. Data Preparation and Description 17. Exploring, Displaying and Examining Data 18. Hypothesis Testing 19. Measures of Association 20. Multivariate Analysis: An Overview Appendices

About the Author

Don Cooper is the writer of the text. He is on leave from Florida Atlantic University and currently does extensive consulting work for companies such as IBM in the domestic and global areas.