Detailing specific examples of exceptional, enduring companies--and how they became that way--this classic bestseller shows listeners how to apply the practical concepts used by these companies. Abridged. 5 CDs.
Having read the book, years ago, I decided to get this classic on CD. It has enormous value for people trying to understand what makes businesses successful. I enjoy it daily, playing it in the car on my way to work! So much easier than reading. Highly recommended as an insight into what, "the right stuff", really is.
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